Shoppers and families at a lit chalet beside the Christmas tree in Waterville Valley's Town Square at dusk

Town Square · Waterville Valley, New Hampshire

Twelve chalets. Twelve days.

Every winter, Alpine Advent transforms Waterville Valley’s Town Square into an authentic alpine holiday market. Traditional wooden chalets showcase New Hampshire’s finest artisans against the breathtaking backdrop of the White Mountains. Last year it was a hidden gem. This year, it’s becoming a tradition.

Start a tradition of your own this winter.

Plan your visit

The 2026 Season

Celebrate the Season

For twelve days this winter, Town Square glows. Lights stretch over the chalets, fresh balsam scents the mountain air, and every counter holds something handmade, sold by the person who made it. Wrap your hands around a hot cocoa, check off your gift list, and stay for the moment the lights come on over the square.

  • Black Friday Preview Night: Friday, November 27 · 4–8 pm
  • Saturdays: November 28–December 26 · 1–7 pm
  • Sundays: November 29–December 27 · Noon–5 pm
  • Christmas Eve: Thursday, December 24 · Noon–4 pm
  • New Year’s Eve: Thursday, December 31 · 4–8 pm

Meet this year’s artisans before anyone else. Sign up for updates, and we’ll introduce them one by one this November.

Get updates
Looking up at the lit Christmas tree and its canopy of string lights in Town Square

Events

A shopper at a glowing chalet hung with handmade hats at dusk

Friday, November 27 · 4–8 pm

Black Friday Preview Night

Get the first look at the chalets, the night before the twelve days begin.

Fireworks over the lit tree, the chalets and the clock tower in Town Square

Saturday, November 28

Tree Lighting and Fireworks

Opening day. Count down with the whole valley as the tree lights up Town Square.

A child waving to Santa on a chairlift bench in front of the snowy tree

Sunday, December 13

Santa by the Tree

Santa takes a seat on the chairlift bench by the tree. Bring your wish list.

Fireworks over the lit tree and the crowd on New Year's Eve

Thursday, December 31 · 4–8 pm

New Year’s Eve Fireworks

Ring in the new year with fireworks over Town Square, a Waterville Valley tradition.

See all events