Frequently Asked Questions
Planning an afternoon among the chalets or a holiday weekend in the mountains? Here’s what to know before you come.
Alpine Advent is an outdoor holiday market in Town Square, Waterville Valley, New Hampshire. Twelve wooden chalets bring together New Hampshire artisans, handmade gifts, and warm seasonal treats, with the White Mountains all around.
Yes. Wooden chalets, festive greenery, warm treats, and a glowing Christmas tree bring the spirit of European Christmas markets to our New England mountain valley. Everyone is welcome, whatever you celebrate.
We begin with Black Friday Preview Night on Friday, November 27, from 4–8 pm.
The market then opens every weekend from November 28 through December 27:
Saturdays: 1–7 pm
Sundays: Noon–5 pm
We also open on:
Valley Monday, November 30: Noon–5 pm
Christmas Eve, Thursday, December 24: Noon–4 pm
New Year’s Eve, Thursday, December 31: 4–8 pm
You’ll find us in Town Square, Waterville Valley, New Hampshire 03215. Take I-93 to Exit 28, then follow Route 49 into the valley. Free parking is available throughout the valley.
Admission and parking are free. Come browse, enjoy the lights, and spend some time in Town Square. Gifts, food, and drinks are available to purchase.
Explore twelve chalets filled with handmade gifts and seasonal treats: knitwear, art, woodwork, farm-made goods, maple products, Christmas trees and wreaths, mulled wine and hot cocoa.
We’ll introduce our 2026 artisans on Instagram and Facebook in November.
Yes. Warm up with fresh waffles, hot cocoa and mulled wine (21+), with more seasonal offerings announced closer to opening. For a meal before or after your visit, Waterville Valley’s restaurants are just steps away.
Join us for:
November 27: Black Friday Preview Night
November 27–30: Waterville Valley Adaptive Sports chalet, with ornament decorating for kids
November 28: Opening Day, with tree lighting and fireworks
November 30: Valley Monday
December 12: Wreath workshop for Circle Program
December 12–13: Nourish New England food drive
December 13: Santa by the Tree
December 20: Santa and Mrs. Claus
December 31: New Year’s Eve fireworks
Visit our Events page for details and timing updates.
Yes. Bring the family for the lights, the Christmas tree, warm treats, and a wander through the chalets. Santa joins us by the tree on Sunday, December 13, and Santa and Mrs. Claus visit on Sunday, December 20. Bring your wish list and your camera.
Town Square’s shops and restaurants are close by, so you can make an afternoon of it.
Yes. Every chalet accepts cards.
Dress for an outdoor visit in the mountains: warm layers, a hat, gloves, and boots with good traction. Bring an extra layer if you plan to stay after dark.
Waterville Valley’s inns, lodges, and condos offer places to stay within a short walk or drive of Town Square. Explore your options on Waterville Valley Resort’s lodging page.
The people and the place. We personally select New Hampshire artisans for the quality and character of their work. You can meet the artisans, hear the stories behind their gifts, and enjoy a holiday market shaped by the friends, neighbors, and local businesses who helped bring it to life.
And you get to do it all in the heart of Waterville Valley, surrounded by mountains.
Interested in a chalet for the 2026 season? Email info@alpineadvent.com with a description of what you make and a link to your Instagram or website. Visit Apply for a Chalet for more information.
Join our mailing list on the Get Updates page, follow @alpineadventnh on Instagram, or find @AlpineAdvent on Facebook and TikTok.