Planning Your Visit
Your Alpine Advent Experience
Picture yourself wandering through a winter wonderland where twinkling lights illuminate handcrafted treasures and the aroma of alpine cuisine fills the crisp mountain air. Traditional wooden chalets transform Waterville Valley’s historic town square into New Hampshire’s most enchanting Christmas market, where every corner holds a new discovery and the perfect photo opportunity against the stunning White Mountains backdrop.
Market Hours:
Alpine Advent runs November 28 – December 31, 2025
- Fridays: 4pm – 8pm
- Saturdays: 12pm – 8pm
- Sundays: 12pm – 6pm
- Christmas Week: (December 22-30)
- Dec 22–23: 12:00 PM – 8:00 PM
- Dec 24 (Christmas Eve): 12:00 PM – 4:00 PM
- Dec 25: Closed
- Dec 26 (Boxing Day): 4:00 PM – 8:00 PM
- Dec 27–30: 12:00 PM – 8:00 PM
- New Year’s Eve: 12pm – 8pm

Getting to Waterville Valley
Location
Town Square, Waterville Valley, New Hampshire
Driving Times
Boston area: 2.5 hours via I-93 North
Portland, Maine: 2 hours via Route 16
Manchester, NH: 1.5 hours via I-93 North
Parking
Complimentary parking throughout the valley
What to Expect
Come prepared for a magical outdoor experience in New Hampshire’s mountains. Comfortable walking shoes and warm layers will make your stroll through the market most enjoyable.
The town square features accessible paved pathways for all visitors. Local shops and restaurants will also be open during market hours, making this a complete White Mountains holiday destination.

Contact Alpine Advent
Planning something special or have questions about your visit?
Email: info@alpineadvent.com
Vendor Inquiries: vendors@alpineadvent.com
We typically respond within 24 hours
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Still have questions? See our FAQ.