What is Alpine Advent?

Alpine Advent is New Hampshire’s most authentic European-inspired Christmas market, transforming Waterville Valley’s town square into a magical winter marketplace. Twelve traditional wooden chalets showcase the region’s finest artisans, offering handcrafted treasures, alpine-inspired cuisine, and traditional festive beverages against the breathtaking backdrop of the White Mountains.

When does Alpine Advent take place?

Alpine Advent runs for 21 days from November 28 through December 31, 2025. The market is open on weekends (Fridays 4pm–8pm, Saturdays 12pm–8pm, Sundays 12pm–6pm) plus daily during Christmas week (December 22-31) from 12–8pm, with the following exceptions: Christmas Eve (12pm–4pm), Christmas Day (closed), and Boxing Day from 4pm–8pm.

Where is Alpine Advent located?

Alpine Advent takes place in Waterville Valley’s historic town square in New Hampshire’s White Mountains. The market is easily accessible with complimentary parking available throughout Waterville Valley village, approximately 2.5 hours from Boston via I-93 North.

What can visitors expect at Alpine Advent?

Visitors will discover twelve traditional wooden chalets featuring New Hampshire’s finest artisans offering unique handcrafted gifts exclusive to regional makers. The market combines authentic European Christmas traditions with New England mountain hospitality, creating perfect photo opportunities against the stunning White Mountains backdrop while supporting local creators who pour their hearts into their craft.

Is Alpine Advent family-friendly?

Absolutely. Families and couples alike will enjoy live music, kids’ activities, and a cozy Hallmark-style holiday setting. Local shops and restaurants remain open during market hours, making this a complete White Mountains holiday destination for visitors of all ages.

How much does it cost?

Admission is free. Guests can shop, enjoy food & drink, and experience live holiday events without an entry fee.

What kind of vendors will I find?

You’ll find handcrafted gifts, pottery, knitwear, maple syrup, honey, woodwork, seasonal foods, and more.

Will there be food and drinks?

Yes! Warm up with glühwein (mulled wine), hot chocolate, and cider. Local restaurants and breweries are also featured.

What makes Alpine Advent different from other Christmas markets?

Alpine Advent’s inaugural season represents something special – a chance to discover New Hampshire’s hidden artisan gems before word spreads. Every vendor has been personally selected for their exceptional quality and connection to New England’s heritage of creating beautiful things by hand, making each visit a discovery of authentic regional craftsmanship.

How do I get updates about Alpine Advent?

Join our mailing list on the Get Updates page or follow @AlpineAdvent on Facebook and TikTok.