Plan Your Visit
Experience the Magic of Alpine Advent
Picture yourself wandering through a winter wonderland where twinkling lights illuminate handcrafted treasures and the aroma of alpine cuisine fills the crisp mountain air. Traditional wooden chalets transform Waterville Valley’s historic town square into New Hampshire’s most enchanting Christmas market, where every corner holds a new discovery and the perfect photo opportunity against the stunning White Mountains backdrop.
Market Schedule
Alpine Advent operates weekends in late November and December, plus daily during Christmas Week.
- Fridays: 4:00 PM – 8:00 PM
- Saturdays: 12:00 PM – 8:00 PM
- Sundays: 12:00 PM – 6:00 PM
Christmas Week Daily Operations (Dec 22–30):
- Dec 22–23: 12:00 PM – 8:00 PM
- Dec 24 (Christmas Eve): 12:00 PM – 4:00 PM
- Dec 25: Closed
- Dec 26 (Boxing Day): 4:00 PM – 8:00 PM
- Dec 27–30: 12:00 PM – 8:00 PM
New Year’s Eve (Dec 31):
- 12:00 PM – 8:00 PM (with fireworks at 7:00 PM)
Visitor Essentials
- Location: Town Square – Waterville Valley, NH
- Admission: Free entry
- Parking: Free on-site parking
- Tip: Dress warm—our market is outdoors in alpine weather!
- Events & Vendors: See the Events Calendar and Vendor List
Come prepared for a magical outdoor experience in New Hampshire’s mountains. Comfortable walking shoes and warm layers will make your stroll through the market most enjoyable.
The Town Square features accessible paved pathways for all visitors. Local shops and restaurants will also be open during market hours, making this a complete White Mountains holiday destination.
Getting to Waterville Valley
Location: Town Square, Waterville Valley, New Hampshire
Driving Times:
- Boston area: 2.5 hours via I-93 North
- Manchester, NH: 1.5 hours via I-93 North
- Portland, Maine: 2 hours via Route 16
Parking: Complimentary parking throughout the village
Ready to Experience Alpine Advent?
✨ Join our community and be part of the holiday magic. ✨